| Status : | Archived |
| Sector : | Marketing |
| Location : | Swindon, Wiltshire |
| Salary : | £25-30000 pa |
| Age : | 4 months |
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| More : | Marketing jobs |
Brand Marketing Executive
Key Purpose: To analyse product performance in designated categories, and develop fully costed promotional and communications plans to increase business in product categories across all trade channels, as agreed with the Marketing Manager. To monitor ongoing performance against plan regularly and recommend action to boost sales of non-performing product, or de-list from range. To segment products within category, according to product strategy from Marketing Manager, and identify ‘focus’ products for special support. To assist in setting product objectives and analyse, review and implement plans to ensure these are achieved. To lead key projects and to have additional responsibility for managing retail channel marketing activity, liaising with other product marketing executives to ensure appropriate representation of all key products across this category.